Kim Kardashian’s SKIMS brand has once again pushed the boundaries of fashion with a daring new product: a micro string thong that features faux pubic hair.
Priced at $32, the “Faux Hair Micro String Thong” was launched in a palette of 12 shades and textures curly and straight to mimic natural pubic hair in customizable tones.
The launch campaign leaned into camp and theatricality. SKIMS unveiled the product via a retro, 1970s-style game show video on Instagram, cheekily playing with the phrase ‘Does the carpet match the drapes?’ and dubbing the collection ‘The Ultimate Bush.’
The promotional video blurred the actual product and leaned heavily into satire, ensuring it would attract both attention and controversy.
Reactions on social media have ranged widely from confusion and incredulity to amused appreciation. Some users questioned the product’s utility: ‘Who asked for this?’ and “I’m calling 911” trended on comments.